Content strategy & social media management
GOOD CONTENT STARTS WITH THE RIGHT INGREDIENTS.
I help brands turn their identity into content people want to watch, engage with, and come back to. Audience research, creative direction, short-form video, and a clear publishing plan all have a part to play.
BOOK A CALL ↗FROM THE FIRST IDEA TO THE NEXT POST.
Find the direction.
Social media audits, audience research, brand voice, and platform strategy that give your content a clear purpose.
Build the content.
Campaign concepts, content calendars, short-form video, and creative direction that bring your brand to life.
Keep it moving.
Ongoing social media management, publishing plans, and performance reporting to inform what comes next.
THE WORK, WITH RESULTS.
TikTok engagement rate increase during my work at Perry Ellis.
New Instagram followers in two months at The Yacht Edit.
Fashion · TikTok · Creative direction
PERRY ELLIS INTERNATIONAL
During my TikTok marketing internship, I helped launch and rebrand the account, develop short-form content, and coordinate creator product seeding. This work helped increase TikTok engagement from 0.17% to 4.97%.
I also developed a growth strategy connecting the brand’s heritage with a new generation. Concepts included styling vintage Perry Ellis alongside current pieces and a founder-story series, supported by audience personas, content templates, and a phased rollout.
Explore the TikTok strategy presentation ↗Social media · Audience growth
THE YACHT EDIT
I developed an Instagram hashtag and call-to-action framework that helped drive 1,000+ new followers in two months. The work connected content with a clearer next step for prospective clients.
Community · Organic outreach
SEEDS
I supported organic alumni outreach that grew the organization’s LinkedIn group to 1,000+ members, helping reconnect its community.
HAVE A BRAND STORY WORTH SHARING?
Let’s talk about the audience you want to reach, the content you need, and where I can help.
BOOK A 15-MINUTE CALL ↗Explore website & SEO strategy →