Website & SEO strategy
MAKE IT EASIER TO FIND YOU.
MAKE IT CLEARER WHY YOU MATTER.
I look at how people discover your business, what your website tells them, and where the experience could work harder. Brand positioning, search intent, content, and the path to an inquiry should work together.
BOOK A CALL ↗A BETTER RECIPE FOR YOUR DIGITAL PRESENCE.
See the gaps.
Website content and navigation audits that identify unclear messaging, missing information, and friction in the customer journey.
Build the direction.
Keyword research, search intent, page structure, and SEO content recommendations grounded in your brand and audience.
Connect the next step.
Clearer calls to action, inquiry flows, scheduling, and lead capture that help turn a visitor’s interest into a conversation.
STRATEGY MEETS CLIENT EXPERIENCE.
Secured through targeted B2B outreach at The Yacht Edit, in Bimini and Turkey.
A connected client-facing workflow developed with an interactive AI avatar at The Yacht Edit.
Digital experience · Lead workflows
THE YACHT EDIT
I helped design The Yacht Edit’s website for its rebrand, with a focus on making the brand’s services clear and optimizing the site for conversions.
I also implemented an interactive AI avatar to answer prospective clients’ questions and guide them toward booking a call, connecting the website experience with a clear next step.
Alongside this work, I supported targeted B2B outreach using LinkedIn Sales Navigator and GoHighLevel, helping secure two international client engagements in Bimini and Turkey.
Academic case study · SEO recommendations
BARNES INTERNATIONAL
I compared the brand’s digital presence across U.S. markets and developed recommendations for local search visibility, long-tail keywords, and the sequence of organic and paid search activity.
The strategy connected regional search intent with Barnes’ luxury positioning, identifying ways to make the brand more discoverable in specific markets.
This academic project demonstrates my research and strategic approach. It is a proposal, not a report of implemented ranking or traffic gains.
Explore the Barnes International case study ↗LET’S FIND WHERE YOUR WEBSITE CAN WORK HARDER.
Bring your goals, your website, and the questions you’re trying to answer. We’ll talk through where I can help.
BOOK A 15-MINUTE CALL ↗Explore content strategy & social media management →